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Tweet Your Way to a New Job

An expert’s advice on how to create the right voice on Twitter

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by Kara Baskin

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Looking for a better position? Then you’ll need to get a handle on Twitter, literally. Gordon Plutsky, tech writer and digital marketing strategist at Digital Bungalow, shares five ways to properly present yourself at the Internet’s biggest cocktail party (Follow him @gordonplutsky while you’re at it).

1. Claim your name and post a professional picture.  Don’t leave the default “egg” icon—it screams “SPAM.” Also resist the urge to be clever: Use your real name or a close variant.  Industry thought leaders are not likely to follow @#1PatsFan or @EthansMom.

2. Follow experts and thought leaders in your chosen field. Dive into your industry and follow people who matter in your business. Twitter allows you to filter people into curated lists based on your interests. Also follow executives and employees at companies where you’d like to work. Hopefully, they’ll follow you back and see what you are posting. That said:

3. Post relevant content and links. Just don’t retweet articles; have something to say. Give insight and opinion. This is a key opportunity to demonstrate your thought leadership. At the same time, don’t go out of your way to court controversy. Find a voice and tone that suits your personality and your field.

4. Engage. Twitter is a conversation venue, not a broadcast channel. Skip the Facebook minutiae about your latest softball victory. Instead, add a comment to your retweets and engage other professionals in conversation about a topic where you share mutual interest. 

5. Only tweet when you’re alert and sharp. The Internet is forever, and Twitter saves all tweets. If you’re hunting for a job or “rebranding” yourself, think about that before hitting send. In today’s sensitive environment, tweets that you think are funny might look bad out of context. 

Photo Credit: Roy Scott/Getty