Media: Press Release
FOR IMMEDIATE RELEASE
May 31st, 2013
Kristin S. Palmer
(202) 434-2560 | email@example.com | @AARPMedia
AARP Names Nancy Perry Graham Editor-in-Chief and Executive Producer, Digital Media for Life Reimagined
WASHINGTON – AARP recently appointed Nancy Perry Graham, Editor-in-Chief and Executive Producer, Digital Media for Life Reimagined, a first-of-its-kind online and offline experience that offers unique ways to discover new possibilities and achieve goals at any age. Graham will oversee the editorial direction of lifereimagined.org and manage the creative development of Life Reimagined’s multimedia properties.
Life Reimagined online features inspirational videos, personal stories and a customizable roadmap that helps people understand where they are in their journey to pursue their dreams, reflect, and plan their next steps. It also includes a Sounding Board – a new kind of private social network for people to surround themselves with trusted friends and share advice to help each other reach their goals.
“We are excited to welcome Nancy aboard and are confident that Life Reimagined will benefit from her rich experience and deep knowledge of the 50+ audience and this life stage,” said Emilio Pardo, Executive Vice President and Chief Brand Officer, AARP.
For the last five years, Graham has been the Editor-in-Chief of AARP The Magazine (ATM) and for the prior five years served as the magazine’s Deputy Editor. During her years at the helm of ATM, the magazine’s readership grew by 2.9 million and became the most-read magazine among the 50+ audience. Under Graham’s leadership, the magazine also won its first National Magazine Award and was nominated for a second. ATM’s reader engagement is among the industry’s highest—with 70% of the audience reading 4 out of 4 issues, compared to a range of 39% to 47% for America’s other top 10 magazines.
Graham also developed ATM’s Inspire Awards and the increasingly popular Movies for Grownups multimedia franchise.
"I believe dreams aren't just for kids,” said Graham. “After ten rewarding years at AARP The Magazine, I was eager to explore my own new possibilities. Life Reimagined lets me fulfill my desire to join the digital world and at the same time help others turn their own dreams into reality."
An industry veteran, Graham has more than 30 years of experience in the media and publishing arena. Prior to joining AARP, she held esteemed positions with numerous publications including Meredith Corp.’s Family Money and Time Inc. where she served as Los Angeles Bureau Chief for Fortune, senior political editor for Money, and “Insider” columnist for People.
Graham is a member of the American Society of Magazine Editors (ASME).
AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world's largest circulation magazine; AARP Bulletin; www.aarp.org; AARP TV & Radio; AARP Books; and AARP en Español, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. AARP Foundation is an affiliated charity of AARP that is working to win back opportunity for struggling Americans 50+ by being a force for change on the most serious issues they face today: housing, hunger, income and isolation. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.